I think the idea was that UPS should be pronounced like "oops", because that's what you say when you cut the power.

-- NotMako at 2007-03-14 12:06

Yes, I realised that when I posted. Surely if we were to pronounce it at all we'd say "ups" not "oops" given there's already a word spelt the same way that we know how to pronounce.

-- Simon Huggins at 2007-03-14 12:08