I've been watching the Virgin Media and Sky bickering over Virgin's ability to carry Sky's basic channels (Sky One, Sky Two, Sky News etc - the premium movie/sports channels aren't included in this and are safe). And I can't help but think back to the Cogent and Level 3 depeering row. I've no idea how it's going to end, but it seems likely that someone's going to end up backing down rather than Virgin losing the channels and Sky losing the ad revenue.